China Post uses website to promote rural e-commerce

China Post has announced that it is managing a website which aims to promote the growth of e-commerce in rural China. According to a statement issued by China Post on 17 December, the website ule.com has become very popular with farmers, as it provides them with an e-commercial platform for agricultural commodities.

The website was jointly established by China Post Group and Anhui Provincial People’s Government in May 2014.

Meanwhile, China Post Group also announced that it has teamed up with Anhui Provincial People’s Government to introduce “favourable policies and organize professional training sessions for farmers, with the goal of advancing the website’s popularity amongst customers”.

The China Post statement added: “The rising sales volume of agricultural goods and the registered number of farmers on the website have driven up postal delivery, financial service, logistics and other business scopes for China Post Group.

“So far, the website has built a closer partnership with farmers and other business dealers from 28 provinces, municipalities and autonomous regions across the entire nation.”