CEVA Logistics creates new ground transportation business line

CEVA Logistics has introduced its new ground transportation business line which will run alongside the company’s existing air, ocean and contract logistics businesses and be headed up by Jérôme Lorrain as its Chief Operating Officer. Lorrain will relocate from Dubai, where he served as Executive Vice President Balkans, Africa, Middle East and Central Asia (BAMECA) to CEVA’s US corporate headquarters in Houston in the US. He has also been appointed to the company’s Executive Board, reporting to CEO, Xavier Urbain.

CEVA said that its ground operations will remain embedded as a part of the local cluster strategy, which was part of the new operating model introduced in 2014. The company added that Lorrain’s first priority will be to “optimize CEVA’s US Organization by further developing its regional footprint, and to align its global approach through stronger coordination and optimization of processes”.

Lorrain’s successor as Executive Vice President for the BAMECA cluster will be Fuat Adoran who is currently Managing Director of the company’s Turkey and Balkans sub-cluster.