Hermes and BorderGuru team up with Alibaba
Hermes Group subsidiary BorderGuru has become the official contractual partner of China’s Alibaba Group. “We are really proud to have become Alibaba’s contractual partner – the number one in China and consequently in global web sales,” commented Martin Kreiter, responsible for e-commerce Business Development at Hermes and Managing Director of BorderGuru GmbH.
Alibaba’s Tmall Global gives China’s online shoppers the opportunity to buy international brands from original manufacturers in Europe, the United States and elsewhere. More than 5,400 international brands from a total of 53 countries are currently being offered on TMall Global.
Items imported from Germany include pharmaceutical products, nutritional supplements, baby products and foods, as well as children’s clothing and luxury items.
As part of the collaboration with Alibaba’s affiliated logistics platform, Cainiao, BorderGuru is providing the IT-assisted management of the whole logistics chain between Europe and China – from the pick up at the retailer’s warehouse in Europe through to the transfer to the ‘last mile’ in China.
The international transport, including all customs clearance formalities, will be processed through Hermes.
In China, Cainiao is responsible for the import clearance and last mile distribution to the Chinese end consumer.
Retailers from a variety of sectors are already using BorderGuru services and operate on TMall.
Alongside this collaboration with Cainiao, BorderGuru offers other opportunities to tap the Chinese market. Retailers looking to expand globally can also sell to Chinese customers directly from their local webshop and have them delivered through BorderGuru.
“With its integrative services, BorderGuru is really optimising Hermes’ existing portfolio in global e-commerce. The partnership between Alibaba, Cainiao and BorderGuru is now showing that we are on the right path with our e-commerce services and that we are helping satisfy growing demand,” commented Kreiter.
