Click & Collect feature added to Mirakl Marketplace solution

Mirakl has announced that is now integrating a ‘Click & Collect’ option into its Mirakl Marketplace solution. The Click & Collect feature is now available to all third-party sellers operating on marketplaces run by brick and mortar retailers using the Mirakl Marketplace solution.

This new feature automates the management of all stages and exchanges between the third-party seller and the retailer relating to a request for delivery in store, while giving the end customer visibility throughout the process. The retailer can also offer shoppers the option to pay for their order when they come to collect their purchases in store.

“The consumer feels that this new feature enhances their omni-channel purchasing experience,” claimed Mirakl. “They can arrange for delivery in their favourite store even if the product is ordered from a third-party seller on a marketplace.”

Philippe Corrot, the CEO and co-founder of Mirakl, added: “Marketplaces allow retailers to expand their product offering significantly and to keep consumers on their website for longer.

“By combining this greater choice and competitive prices with the convenience of ‘Click & Collect,’ retailers can significantly improve their e-commerce offering.

“We are removing the remaining barriers between marketplaces and traditional e-commerce.

“This translates into more sales for third-party sellers, more in-store traffic for the retailer and an enriched omni-channel shopping experience for the consumer.”