Bell and Howell joins DPAA

Following on from its agreement with Cleveron for the North American roll-out of the PackRobot parcel locker system, Bell and Howell has joined the Digital Place Based Advertising Association (DPAA). In a statement issued yesterday (15 August), DPAA said: “Bell and Howell recently introduced the PackRobot intelligent parcel terminals, which are publicly located smart, automated locker systems, with large, digital screens that can be leveraged as promotional vehicles. The intelligent parcel terminals will be deployed by retailers, ecommerce companies and universities as package delivery and pickup locations.”

Barry Frey, president & CEO, DPAA, said: “Bell and Howell is a trusted partner to thousands of organizations including some of the world’s largest finance, industry and public sector enterprises.

“With their new intelligent parcel terminals, Bell and Howell is entering the digital place-based media sector for the first time. They are a great addition to our industry, as well as to the membership ranks of DPAA.”

Ramesh Ratan, CEO, Bell and Howell, added: “We are in the early stages of investigating how we can leverage our new digital screens and believe that membership in DPAA offers us a great opportunity to immerse ourselves in best practices while making key contacts in the advertising community.”