Amazon brings Launchpad to India

Amazon.in has announced the introduction of Amazon Launchpad in India. According to a statement issued by Amazon.in on Monday (5 December), the Launchpad will make it easy for Indian startups to launch, market, and distribute their products to millions of Amazon customers across India and around the world through a dedicated store.

“Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products.”

Amit Agarwal, VP and Country Head, Amazon India, commented: “By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world.”