Pitney Bowes forms new data practice to focus on digital transformation

Pitney Bowes has introduced a new data practice to help businesses accelerate their digital transformation initiatives. Dan Adams, the former CEO of Maponics and now the Vice President of Product Management of Data for Pitney Bowes, will set the corporate strategy and Olga Lagunova, the Chief Data and Analytics Officer for Pitney Bowes, will lead the research and development of new data products across all of the company’s businesses.

“Our objective is to support our client’s desire to increase the value of location-based data and deliver competitive differentiation,” said Dan Adams.

“Data has been at the core of our business for several decades. We have access to billions of unique and proprietary data points, and we have the ability to transform them into actionable insights.”