E-commerce booming in Mexico
E-commerce is booming in Mexico, according to a new study commissioned by UPS.
In a statement issued yesterday (13 March), UPS said that the report indicated that 78% of Mexican consumers have made an online international purchase, mainly from the United States (73%).
The survey found that Mexican online shoppers have who bought from international retailers did so because of lower prices, or because they wanted products that were not available from Mexican retailers.
“E-commerce consumption in Mexico is continuing to boom with sales expected to reach US $17.6 billion by 2020. This is positioning the country as one of the most attractive markets for domestic and international sellers,” said Michael Cuesta, marketing director for UPS Mexico.
“Retailers and their customers will be defined less by geographic location and more by how they connect with each other. This study helps retailers understand today’s avid Mexican online shopper to better meet customer demands.”
The study found that convenience, shipping and logistics were key factors that influence Mexico’s online shoppers.
“When it comes to convenience, the study shows that Mexico shoppers prefer to have more than half (52%) of their orders delivered to alternative delivery locations,” said UPS. “In the past year, they had 41% of their orders delivered to alternative delivery locations.
“Ship-to-store is another trend amongst Mexican shoppers, where 42% confirmed having used this method at least once in the past year. Retailers should be keen on engaging consumers during in-store pickups, as 65% of these shoppers made additional purchases when physically collecting their orders at stores, and 39% of these consumers indicated they are likely to select ship-to-store more often in the next year. This underscores the importance for retailers to provide an excellent shopping experience both online and in-store.
“Regarding delivery preferences, Mexican consumers have expressed they are willing to wait, on average, five days if paying for shipping and eight days if using free shipping. The study also indicates Mexico as one of the countries in which consumers expect expedited shipping options to be available. They choose expedited international shipping, on average, 31% of the time.”
