UK Royal Mail shakes up marketing team
UK Royal Mail has restructured its marketing team under marketing director Paul Rich as it prepares for competition from market entrants such as Deutsche Post and TPG.
Rich is aligning his marketing team more closely with Royal Mail’s sales force. Following the review, the marketing of all Royal Mail-branded products will be the responsibility of Rich and his team.
Reporting to Rich, David Walker takes the role of director of brand marketing.
He will control Royal Mail’s brand development, market research and communication.
Walker will also oversee the organisation’s relationships with its agencies and will be responsible for managing loyalty and CRM programmes. He has been Royal Mail’s head of advertising mail for the past year.
Colin Beesley, Royal Mail’s director and general manager of its international division, has been made director of value-added solutions. He will take the business into areas where it doesn’t currently have a presence, but are related to the industry.
Lorna Clarkson becomes director of commercial policy, management and pricing. She was previously head of commercial and specification within the marketing team. Ross Drake has been made general manager for unaddressed mail.
Two other roles – director of products and director of sector marketing – have yet to be filled. The restructure is part of a streamlining of Royal Mail’s business that will see up to half of its 360 marketers axed through a programme of voluntary redundancies.
