Why Dynamic Pricing is crucial in 2021
June 2 @ 11:00 am - 12:00 pm CEST
The current acceleration of e-commerce is reflected in a 2 to 3-digit growth in parcel volumes and a significant change in business mix for carriers. The industry must invest in additional capacity to meet higher peaks in demand and improved levels of service expected by customers. To achieve these strategic objectives, growth must be profitable and the pricing model must be revisited. Fortunately, the current context creates a unique opportunity for parcel carriers to regain pricing power: reposition prices and change the rules of the game by moving from static to dynamic pricing.
In this webinar, we will:
• Review the implications of the current crisis in the field of pricing
• Present the three benefits of dynamic pricing: faster, more frequently updated and more accurate pricing decisions
• Introduce a roadmap for carriers to implement dynamic pricing with a step-by-step approach
• Detail how to start the journey and fund the project with quick wins
The webinar will be based on case studies from different markets (Europe, America and Asia) for national and international services.