Acxiom Corporation, a provider of marketing technology and services, signed a strategic cooperation agreement with China Post Group to jointly expand China’s direct mail business by leveraging database marketing services.
Read MoreUsing the icanvass tool, businesses can now purchase addresses in a specific area or location direct through the imail service for just 10 pence per contact to support planned mail communications.
Read MoreRichard Wishart, managing director of Delivery Management, explains all for Post&Parcel.
Read MoreThe UK direct marketing industry met the 2009 recycling target agreed by the Government and the Direct Marketing Association (DMA) and is even ahead of the goal for 2013, a new report has confirmed.
Read MoreEighty-one percent of consumers will buy a product after they receive a free sample, and most prefer to sample products at home, according to the Opinion Research Corp.
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