Direct marketers in the United States are generally increasing their spending at the moment, according to the latest industry, but twice as many are now looking to cut spending as a result of economic uncertainty.
Read MoreTNT Post UK has launched a new postcard product that seeks to make it easy for a business to receive quick feedback from consumers or customers through the mail.
Read MoreA new website will launch in April 2012 seeking to make it much easier for householders to opt out of receiving direct marketing materials through the mail.
Read MoreThe US Postal Service risks distrust among its supporters in the printing industry, with a new initiative designed to promote the use of mail as a marketing channel among small businesses.
Read MoreAustrian Post has entered the Romanian postal market, with the acquisition of a 26% stake in Bucharest-based direct mail specialist PostMaster S.r.l., for an undisclosed amount.
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