What exactly is being “Delivered by Royal Mail”?
Marketing expert Peter Frings argues that Royal Mail is not looking at the big picture in requiring its “Delivered by” brand on direct mail.
Read MoreTag: UK
Post Office Ltd being forced into “unsuitable” business, says pamphlet
The UK government is forcing the Post Office Ltd network into an “unsuitable” business model, according to a white paper highlighted by the Communication Workers Union.
Read MoreSocial media gaining importance in ecommerce customer service
Parcel delivery company Hermes UK said it believes social media needs to play more of a role in ecommerce customer service, after conducting a survey of its key retail customers.
Read MoreRoyal Mail on target in latest quarter, after difficult 2011
Royal Mail has said its service quality during the first three months of 2012 has been the best since the summer of 2010, but over the full 2011-12 financial year targets were narrowly missed.
Read MoreMarketers displeased by Royal Mail “delivered by” postmark
Royal Mail’s plans to add a “delivered by Royal Mail” slogan on machine-sorted letters and parcels delivered in the UK are not being welcomed by direct mail customers.
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