Irish operator An Post is sponsoring a TV advertising campaign that encourages adults to ‘take the first step’ to improve their reading, writing and maths skills.
The campaign was launched on 6 September in Dublin, with the aim of dispelling the stigma attached to reading and writing difficulties.
It will focus on the benefits of returning to further education, as well as demonstrating that this issue is not confined to any particular demographic segment.
The campaign is aimed at the one in four adults in Ireland who have literacy difficulties – these include people who left school early, those who have got out of practice reading and writing, and those whom the education system failed.
An Post chief executive Donal Connell said: “Literacy is a very important issue for this country, one which impinges on the quality of life of our customers and has the power to help them fulfill their true potential. Equally, it is critical for the future development and growth of our society and our economy. An Post is at the heart of Irish life, commercially and socially and we want to continue to play our part, by providing long-term support in a meaningful context, in conjunction with NALA”.
Source: An Post
