La Poste selects partner to digitise customer data system
La Poste Group has selected Paris-based software firm Weborama to provide a data management platform to digitise its advertising and customer data system.
Read MoreTag: advertising mail
OIG publishes report on enhancing the value of advertising mail
The US Postal Service Office of Inspector General (OIG) has published a new report which aims to help companies improve their marketing strategies and also help the Postal Service better understand the effectiveness of ad mail.
Read MoreWarning over VAT “time bomb” for ad mail companies in the UK
Direct mail companies in the UK working on behalf of financial services firms or charities have been warned they could be sitting on a huge VAT “timebomb”.
Read MoreRoyal Mail suspends plan to add "Delivered by" label to mail
Royal Mail has confirmed it will not be implementing its plans to splash “Delivered by Royal Mail” logos on all machine-sort mail from this month.
Read MoreRoyal Mail pushes direct mail with advertising campaign
Royal Mail launched a new publicity campaign today to entice advertisers to get into direct mail.
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