An Post reinvigorates its brand
Irish national postal service, An Post, has launched its modernised branding and two new sub-brands – An Post Money and An Post Commerce.
An Post Money brings together an expanded suite of financial services including credit cards, personal loans, current account (debit card) and multi-currency FX card; delivered across the Post Office network and digitally through anpost.com
An Post Commerce is a new business-to-business brand providing expert e-commerce, mails and mail media solutions for domestic and international businesses.
Financial performance 2018
The company also announced its financial performance for 2018 with indicated revenue growth of 7% to €897 million as global decline in letters was offset by a 40% volume growth in parcels. The combination of increased revenue and tight cost control saw indicative operating profit up from €8 million in 2017 to €40 million in 2018.
Commenting at the launch, David McRedmond, CEO An Post said: “An Post’s move into a new world of e-commerce and financial services has delivered great results in 2018. The transformation has been achieved through big moves: fixing our core economics, building a great team, delivering breakthrough deals, and now reinvigorating our brand. I acknowledge the tremendous effort of all An Post’s employees to deliver great results and lasting change”
Garrett Bridgeman, MD An Post Mails & Parcels said: “While the story of 2018 was our 40% parcel growth, 2019 is about the launch of a world-class business-to-business brand An Post Commerce. As masters of delivery we have the expertise and infrastructure, physical and digital, to be the engine of growth for our SME and corporate customers, facilitating global trade”.
The new branding
In the new branding, the colour green, closely associated with An Post, is being strengthened with a fresher, more modern shade, which stands out in both physical and digital environments and reflects how Sustainability is core to the Company. The contemporary and distinctively Irish heritage-style typeface has been uniquely developed for An Post.
Debbie Byrne, MD An Post Retail said: “Refreshing this iconic Irish brand is another important step in the transformation of An Post, becoming more relevant and accessible for customers in the digital and physical world. Post Offices are changing to become modern, sustainable retail outlets while retaining the unique human touch. An Post Money brings together all our new and enhanced financial services, providing choice for the market whether online or in-store”.
The new look is being rolled out across the Post Office network, the An Post fleet and anpost.com, backed by an extensive advertising campaign.