DMA UK and Royal Mails deadlock deepens after rift in PPI dispute
The DMA (UK) is at logger-heads with Royal Mail after discussions about changes to postage-paid impressions (PPIs) ended in deadlock.
Royal Mail is keen to press on with plans to prevent brand-owners from using their own designs on envelopes to boost direct mail response. But the DMA says the proposed standardisation of PPIs would be detrimental to the industry.
DMA director of development and postal affairs David Robottom is rallying “adversely affected members” to back calls for a Royal Mail rethink.
The postal giant is due to remove current designs and implement five new ones at the end of July.
During the meeting, Royal Mail said feedback from its salesforce revealed advertisers are happy with the proposals.
