RM Mailing Preference Service – SWOT analysis

MPS SWOT analysis

STRENGTHS

· Supported by government
· Enshrined in the distance selling directive
· Part of industry code
· Cornerstone of UK self-regulation
· Licensed, universal structure
· Low cost licence (c£500)
· Available on line
· Consumers can subscribe online

WEAKNESSES

· Only at householder level
· Blanket coverage, no selectivity
· Not statutory
· Not 100% coverage

OPPORTUNITIES

· Selective MPS
· Focus on troublesome sectors such as financial services
· Consumer confidence in mail increased dramatically
· Multimedia preference services

THREATS

· Alternative to MPS launched with multi-selectivity
· Government withdraw support
· Consumer confidence in the system drops