Strong growth in intra-Asia Pacific trade to boost DHL’s business

DHL world’s leading express and logistics company announced Tuesday that in response to growing demand for shipments delivered within Asia Pacific, it has unleashed a marketing campaign that will run in Asia Pacific aimed at reinforcing the company’s leadership position in the region. The campaign underlines growing importance of Asia Pacific region in DHL’s global business portfolio. The region is DHL Express’ fastest growing market to date, registering strong double-digit growth in last years. According to International Monetary Fund (IMF), intra-Asian trade has risen steadily from about 24 percent of total trade in the early 1980’s to 40 percent in recent years. The catchy tagline – No one knows Asia Pacific like we do reflects DHL’s long history in Asia Pacific. DHL was first international express company to begin operations in Asia Pacific more than 30 years ago, the company today has leadership position in most markets across the region. To tap growth opportunities in the region, DHL has invested heavily in excess of USD 1.13 billion in airport gateways, air hubs, airline operations, security, ground network and infrastructure development across Asia Pacific over the last few years. Salim Awan, Country Manager, DHL Pakistan said, “The advertisements, which are being featured in July, will be presented in a fun and creative way, each with the ultimate aim of bringing home the message that DHL’s knowledge of local markets and the region is second to none.”