Sendle to offset Australia Post’s domestic parcels
To jumpstart their efforts, Sendle will offset all of Australia Post’s domestic parcels on September 20, in support of the global climate strikes. The company estimates this volume to be one million parcels.
This month Australia Post announced an intention to introduce carbon neutral delivery for parcels sent through its Post Office and MyPost Business channels, but Sendle says: “the plans are unclear: the timeline for the roll out is undefined, whether consumers will wear the cost is not specified, and the commitment does not extend to all of Australia Post’s deliveries.”
Sendle’s new campaign aims to secure a clear and full commitment from Australia Post on carbon neutrality.
Sendle has released a sticker range as part of the campaign, featuring classic Australian fauna including the Gouldian Finch, Eastern Blue Devil fish, Red Kangaroo and Koala all fitted with gas masks, showing the true impact of e-commerce delivery on the Earth.
Sendle’s CEO and Co-founder James Chin Moody talked of the motivation behind the campaign saying: “The fact that Australia Post is jumping on board with carbon offsetting at all is a testament to the power of competition. And while it’s incredibly rewarding to see them follow our lead to the benefit of the environment, we believe there’s more to do.”
“As the climate crisis intensifies, we are running out of time for promises. We need immediate action and going 100 % carbon neutral is a simple way to take responsibility today for one of the most pressing environmental issues of our time.
“Carbon offsetting is really not that difficult. We know because we’ve done it. Since Sendle launched in 2014, we have offset 100 % of the emissions generated through our shipping — every single parcel we’ve picked up and delivered, both locally and overseas. We believe moving to a model of immediate offsetting, while working together as an industry on longer term improvements, is the best way forward for business and the environment.”
Carbon offsetting is the process of purchasing carbon credits, and investing in environmental projects around the world designed to reduce future carbon emissions, balancing out one’s own carbon footprint.