Deutsche Post Global Mail to become DHL Global Mail

Deutsche Post, the German postal service operator, is planning to change the name of its international business with the delivery of letters. Until now, this area of the company’s business has operated under the name ‘Deutsche Post Global Mail’; in future, however, this will change to ‘DHL Global Mail’. The reason for the company’s decision is that the DHL brand is very well-known in international business, while an increasing number of competitors are using the word ‘Post’ in their brand name. Deutsche Post does not expect to be able to protect the word ‘Post’ as a brand.

Within the Deutsche Post group, DHL Global Mail will continue to be classified as part of the company’s business with the delivery of letters, and it will still have its own sales organisation. The new DHL Global Mail brand is to be introduced in the US and the Asia/Pacific region on October 18, and will be extended to Europe in January 2005. In Germany, the group’s business with the national and international delivery of letters will continue to operate under the name Deutsche Post.