The Sustainable Brand, From Sourcing to the Last Mile
Melissa Obeid, Founder of sustainable luxury beauty brand La Fervance, joins Ian Kerr to discuss brand values, the supply chain, and the last mile. They cover:
- What sustainability means for a brand
- COSMOS certification
- Building sustainability into a brand’s DNA
- Packaging – including minimisation of plastic usage
- Minimising the carbon footprint in the supply chain
- Quality
- What happens to packaging after the consumer has used the product
- Refillable packaging
- Choosing the right logistics and delivery partners
- Carbon neutral delivery and green delivery options
- Growth in direct-to-consumer e-commerce
- Unboxing and its environmental consequences
- Size of parcels (with packaging) and the impact on the number of parcels that can fit in a delivery vehicle
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The Postal Hub Podcast is the weekly podcast for the global postal and delivery sectors. For more information, visit the Postal Hub Podcast website at thepostalhub.com.