The Sustainable Brand, From Sourcing to the Last Mile
Melissa Obeid, Founder of sustainable luxury beauty brand La Fervance, joins Ian Kerr to discuss brand values, the supply chain, and the last mile. They cover:
- What sustainability means for a brand
- COSMOS certification
- Building sustainability into a brand’s DNA
- Packaging – including minimisation of plastic usage
- Minimising the carbon footprint in the supply chain
- Quality
- What happens to packaging after the consumer has used the product
- Refillable packaging
- Choosing the right logistics and delivery partners
- Carbon neutral delivery and green delivery options
- Growth in direct-to-consumer e-commerce
- Unboxing and its environmental consequences
- Size of parcels (with packaging) and the impact on the number of parcels that can fit in a delivery vehicle
Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing). You can also listen (and subscribe) to the podcast via Google Podcasts, iTunes, and Spotify.
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