Year: 2010

GSI Commerce Multichannel Retail Report 2010

The report is based on an independent poll of 2,011 UK adults and explores the consumer behaviour and attitudes to various aspects of shopping between multiple sales channels. The data reveals that while retailers face a serious risk of customer churn in attempting to sell between channels, there are significant opportunities for multichannel retailers to increase sales, differentiate their offerings and convert seemingly negative customer experiences to sales via channel integration. The data also indicates that there is potential for multichannel retailers to optimise and make savings in the returns management process.

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