Saloodo!: digital freight platform to connect international markets
The logistics start-up Saloodo! has launched its digital freight platform globally, seamlessly connecting shippers and carriers in international markets
The intuitive and user-friendly digital road freight platform was launched in Germany in 2017 and has grown continuously since then. Initially Saloodo! was available in several other European countries, while expanding rapidly into emerging markets outside Europe like Middle East and Africa.
For Saloodo! CEO Thomas Grunau the roll out comes at exactly the right time: “Saloodo! was founded 4 years ago. Since day one, our goal has been to offer our customers real added value and make their lives easier. With this in mind, we have always given ourselves the freedom to develop functions that are close to the needs of our customers in the different markets. But now it was time to bring it all together on one platform so that Saloodo! customers around the world could benefit from all these efforts”.
Saloodo! seamlessly connects international markets
The global platform not only extends the range of functions, but also links the individual markets together. It is now possible, for example, to arrange international transports from the EU to Turkey or to Middle East & Africa (MEA) and vice versa. Saloodo! thus ensures seamless cross-border and cross-market transport processing – and becomes even more attractive for large, globally active companies.
“We are already working with a number of global players. These customers have a high degree of digitalisation and operate worldwide with seamless processes. On the part of their transport and logistics providers, this often looks different, resulting in disruptions in the companies’ supply chain,” explains Anja Kappus, COO Saloodo!. “With the global digital road freight platform, we at Saloodo! can make precisely these processes more efficient and economical – worldwide.”
The launch of the global platform will not only unite the markets. From now on Saloodo! customers will also benefit from all features developed so far in the individual regions. “For example, customers in our region will now also benefit from the improved and further simplified user experience of the new Saloodo! interface. Furthermore, the global platform offers improved functionalities for organising convoy shipments, which is a big advantage.,” explains Tobias Maier, CEO Saloodo! MEA.
Conversely, European shippers will be able to order truck transports in convoy for the first time. This option has been extensively tested in the MEA regions in advance, and shippers of high-value goods in particular appreciate the security benefits of convoy transports.