DHL continues UK Superbrand supremacy

DHL has retained its status as one of the UK’s leading brands by being named a Business Superbrand for 2005.

The Business Superbands programme is run by Superbrands Ltd, the independent arbiter on branding. Thousands of business brands were judged by a panel of 13 independent business leaders who selected a final list of 83 winners.

“This award is testament to the successful integration of DHL, Securicor Distribution and Danzas under the DHL brand,” said Suzy Elliott, Marketing Director at DHL. “Our customers have responded well to this and we continue to focus on delivering a seamless service in order to retain the finest reputation in our field.”

“DHL is a major player in the express and logistics industry across the globe and the essential partner for thousands of businesses,” said Stephen Cheliotis, chairman of the Superbrands Council. “This successful brand invented the concept of international door-to-door delivery and has since utilised ever-improving technology to maintain its position at the forefront of the market.

Operating across five specialist divisions and since its 2003 re-birth, this brand has moved from strength to strength and its integration into Deutsche Post World Net can be seen visually in the brand’s colour and typography.

DHL has worked hard to become one of the best-known business brands and the DHL statement proves its desire to move forwards in all areas as a continual innovator in the logistics sector. This brand is fast, reliable, flexible and professional and thoroughly deserves to be recognised amongst this year’s Business Superbrands.”

This is the second year in a row that DHL has won superbrand status.

Deutsche Post World Net is the world’s leading logistics group.

Its integrated Deutsche Post, DHL and Postbank companies offer tailored, customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. Some 380,000 employees in more than 220 countries and territories worldwide generated revenue of *43 bn ($58 billion) in 2004.

About The Superbrand Organisation (www.superbrands.org)

The Superbrands Organisation is the independent authority and arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands in over 45 countries. The organisation has earned the right to trade under The Brand Council’ name within the UK following permission from the Secretary of State (at the DTI) and fulfils its remit through:

– Publishing highly respected books that have been accepted as branding bibles

– Dealing with national and international broadcast and press media on a daily basis re: branding issues

– Managing www.superbrands.org

– Producing branding events throughout the year

– Commissioning research on branding on an ongoing basis

((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])).

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