Gophr: creating a platform that enables each courier to perform ‘better’
Gophr’s focus on improving delivery performance at the individual courier level, using enhanced package and behavioural data, more efficient routing strategies and gamified incentives, has enabled the startup to scale rapidly and profitably over the course of the pandemic, and as a result, achieving revenue growth of 300% during the last 12 months.
Based on ONS figures, Covid-fuelled demand has accelerated sector growth by an estimated 5 years (to £16bn) in just 9 months. And this accelerated demand comes with quality expectations attached, with over half of customers claiming that a poor delivery experience would discourage a repeat order.
As Founder and CEO Seb Robert explains: “With all the hype around drones and autonomous vehicles, people forget – or never really understood – that the delivery business, particularly last-mile, is still a people business. Because better couriers deliver better outcomes our focus has been creating a platform that enables each courier to perform ‘better’.
“And unlike most gig economy businesses that see the self-employed as a commodity to be exploited, for Gophr, they’re the talent and an advantage to be leveraged, and they need to be treated and rewarded as such.”