‘DHL has few chances in USA’
DHL, the express and logistics unit of Deutsche Post AG, has few chances in the USA as it has entered the market too late, German weekly newspaper Zeit said on November 24, 2005, citing U.S. FedEx Corp. CEO Frederick Smith.
DHL’s U.S. advertising campaign launched in 2004 has been “extremely unsuccessful”, Smith added.
According to the U.S. management consultancy SJ Consulting, DHL (www.dhl.com) currently holds a 7.0 pct share in the USA, compared to United Parcel Service (UPS) and FedEx with 50 pct and 31 pct, respectively.
Deutschen Post’s U.S. business has been suffering from integration and service quality, Smith said.
(Editor’s note: DHL got a major foothold on the U.S. market in 2003 following the acquisition of local delivery group Airborne, according to DHL website.)
www.welt.de,www.dhl.com
Source: Die Welt,DHL
