“A more unified, current look” for Jersey Post Global Logistics
From January 2022, Jersey Post Global Logistics, the international business division of the Jersey Post Group, will see its network of global partners rebranded under one, new, strong brand – JPGL.
In 2015, the Jersey Post Group completed its first international business acquisition, with the purchase of Fraser Freight, a UK logistics specialist based in Portsmouth. This acquisition was the first component of a long-term, global, strategic plan to create an international business with a network of partners (Jersey Post Global Logistics) which would address the long-term terminal decline in domestic mail volumes, exploit opportunities outside of the Jersey Post Group’s finite local market, increase profitability and ultimately protect the USO in Jersey.
Since this date, the Jersey Post Group has continued to make a number of significant changes, adding new companies to Jersey Post Global Logistics, expanding its international reach and, as a result, expanding the customer proposition across this global network. Now, in 2022, Jersey Post Global Logistics has established key service providers in every continent and is ready to unify this network under one modern brand – JPGL.
Tim Brown, Chief Executive of the Jersey Post Group stated: “We launched our international growth strategy in 2015 and since then, we have worked tirelessly to build Jersey Post Global Logistics into a robust, interconnected network across the globe to ensure that we can continue to meet the changing demands of our local and international customers. This rebrand is testament to the hard work that has been invested in this strategy and very much marks the starting point to our next chapter.”
The rebranding initiative will mean a significant investment for the Group, but it will also bring a fantastic new range of opportunities for the Group’s valued customer base. There will be no change to the high-quality services that customers currently receive; the rebrand simply serves to unite the various operations across the globe under a unified name and appearance, firmly setting the Group apart from its competition.
David McGrath, Group Marketing Director for the Jersey Post Group commented: “Following several major international acquisitions and investments, Jersey Post Global Logistics has grown drastically, expanding our capabilities, and offering an increased range of products and services. As we establish ourselves as a significant international operator and we look to further increase our global reach, it’s essential that our branding supports this through a more unified, current look that speaks internationally and truly reflects the range of products and services available to our diverse customer base.”
The rebrand will launch this month and will continue rolling out across global partners throughout 2022. Once complete, and as JPGL moves towards its goal of becoming a full third-party logistics provider, the Group has plans to offer an increased portfolio of services through its global network.
The new brand will be live from 10 January 2022.