Strategic partnership to open up the Middle East for Omniva’s customer base

Strategic partnership to open up the Middle East for Omniva’s customer base

Estonian state owned post company Omniva and Oman post & Asyad Express signed a strategic partnership agreement 

CEO of Omniva, Mart Mägi said that this strategic partnership opens up the Middle East region for Omniva’s existing customer base. “Muscat becomes one of the hubs of Omniva alongside London, Amsterdam, Hachenburg, Kaunas, Tallinn, Helsinki, New York, Chicago, and Los Angeles. At the same time, it opens up for all of Oman Post & Asyad Express existing and future Middle Eastern clients the full Omniva Network with particular focus in Europe, Caucasus and Central-Asian region.

This strategic partnership enables Oman Post & Asyad Express to further its efforts to promote e-commerce in Oman and the GCC by tapping into the international logistics expertise and capabilities of the Omniva network. As part of the Oman Post & Asyad Express eCommerce strategy execution, Omniva will also support Asyad Express in the E-parcel locker operating model as well as providing expertise in the setup of the first domestic PUDO (Pick Up Drop Off) network across Oman. The first phase of the partnership is expected to start in Q2 2022.

On the importance of such a strategic partnership for the growth of e-commerce in Oman, Nasser Al Sharji, CEO of Oman Post & Asyad Express stated “Our aim is to tap into a global pool of more than 2 billion potential customers; explore opportunities to promote our business with African and Asian markets through Oman Post & Asyad Express; and grow eCommerce and “last mile” delivery and e-fulfilment warehousing solutions”.

On his part, Jason Ashbrook, GM Commercial at Oman Post & Asyad Express indicated that: “this Agreement helps us to expand our e-commerce logistics network across the region and opens up new prospects for the company in key European markets. It will serve to fast-track business growth, unlocking significant e-commerce and last mile business opportunities over the next 2-3 years.”

“This new collaboration demonstrates our desire to make significant headway with our e-commerce and ‘last mile’ courier development, as we will work in collaboration with Omniva to provide innovative postal and express logistics solutions, that will connect the Middle Eastern and European retailers through the Oman Post and Asyad Express network”, Ashbrook added.

The agreement signed with Omniva will also provide wider European e-commerce business potential with major retailers, as Oman Post and Asyad Express will act as a key partner to the Omniva network in the GCC. Having already secured a strategic partnership in Turkey this agreement with Omniva will further promote and support Omans eCommerce potential, capabilities and growth.

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