Multi-channel Shopping Survey

Table of Contents
Introduction 1
Objectives & Methodology 1
Summary of Findings 2
Section One: Who Shops Across Multiple Channels? 4
Section Two: Influence of Shopping Channels on Most Recent Purchase 6
Section Three: Awareness and Expectation of Channels Offered 8
Section Four: Channels Actually Used for Purchase and/or Research by Sector 11
Section Five: Habits of Multi-channel Shoppers 13
Section Six: Respondents’ Comments from the Survey 15
P:LibraryB2Cendor Multi-channel Shopping Survey Jan06.pdf