Royal Mail: Both businesses and consumers want more transparency
Royal Mail is adding photos on delivery to a growing number of products providing additional peace of mind for customers.
Royal Mail already captures photos on delivery for Royal Mail Tracked 24® and Royal Mail Tracked 48® parcels where a signature isn’t required. These enhancements extend photo capture to a number of premium services where a signature is also captured and will be rolled out nationwide over the next few weeks. The additional products being added to the list are Royal Mail Tracked 24® and Royal Mail Tracked 48® signature items (including age verification) and Special Delivery Guaranteed by 9am or by 1pm.
The move will give both Royal Mail sending and receiving customers greater visibility of how and where mail is delivered offering greater peace of mind. Business customers will be able to verify safe delivery as part of their service commitment while household customers will be able to check their parcel has arrived even when they are not at home.
Under the plans, posties will use their PDA to capture an image of the item safely delivered as well as capturing the customer’s signature. The image is then uploaded to the Royal Mail website and app, where customers will be able to input their tracking number details to view the image and confirm that their item has been safely delivered.
An image can also be uploaded to the system if a parcel is delivered to a neighbour. The system also enables customers to view parcels which have been safely delivered by clicking on a link in the email delivery notifications sent by Royal Mail.
Nick Landon, Chief Commercial Officer at Royal mail said: “Both businesses and consumers want more transparency in understanding how and where their parcels are delivered. By adding photo on delivery to even more products we are continuing to deliver on our commitment to offer even more trust on the doorstep. This is another example of how we are constantly evolving our service to keep pace with the needs of our customers.”