Venipak acquires Dutch e-commerce wholesaler Strengholt Entertainment BV
International delivery company Venipak announced the acquisition of the Dutch company Strengholt Entertainment BV, an e-commerce wholesaler based in the Netherlands and active throughout Europe.
Acquired by Venipak B.V. Dutch Holding company with Lithuanian ownership, now enters the Group’s structure complementing the delivery business by wholesale channels for e-commerce. This acquisition is expected to form the basis for the expansion of Venipak’s efulfillment in Europe and its air freight services across the continents of Europe, Asia, and the Americas.
Meanwhile, Strengholt Entertainment will gain momentum to expand its B2B operations internationally and start activities in the B2C segment.
“Strengholt Entertainment has a wide range of high and premium-class products, a developed IT infrastructure, and a network of partners. However, they have not developed an international model to bring their products closer to customers, reach them faster, and expand internationally more quickly. We will fill this gap in Europe and connect it to the Asian and US markets,” says Nerijus Raudonis, the owner of delivery company Venipak.
“Strengholt Entertainment has been operating in the market for around twelve years and has grown into a large e-commerce B2B player. Now we are in the phase where the company is ready for the next step, which is to expand its presence internationally and through the customer segments. To do this, we needed a strategic partner, and the synergies we found with Venipak perfectly fitted us,” Michel van der Wal, managing director of Strengholt Entertainment, adds.
According to N. Raudonis, Venipak plans to set up around 20 e-fulfillment centers in Europe to distribute the most relevant goods for that region. Plans are also underway to include Chinese and, in the future, US branches in the wholesale trade, bringing high-quality domestically produced goods to Europe.