FedEx ranked Top Express Brand in China

FedEx Express (FedEx), a subsidiary of FedEx Corp and the world’s largest express transportation company, is the Number One Express Delivery Brand in China. It is also one of the overall Top 10 Executive Brands in China, according to a survey conducted by a leading management magazine, Chief Executive China. In a statement here today, FedEx said the survey results showed that 44 percent of the respondents named it the most-admired brand in the express delivery services category. Among respondents who use express delivery services, 96 percent said they are current users of express delivery services and 95 percent said they would use the service in the coming 12 months, it said. “We have been present in China for more than 20 years, and we are very much part of the local business scene.
This survey signifies, once again, that we continue to meet the highest expectations of our customers in China,” said David L. Cunningham, president of FedEx Express, Asia Pacific. Now in its second year, the survey included 19 product categories regularly used by executives in China. The results were based on a group of measurements including brand admiration, brand advantage, brand market share, brand preference, brand vitality and relevance to China’s business executives. FedEx said it was the market leader in China and has been a pioneer in the industry since entering the China market in 1984. “We are the first express carrier to directly serve China with our own aircraft in 1996; and launched the express industry’s first direct flight from mainland China to Europe in March 2005. Fedex planned to build a US$150 million (US$1=RM3.64) hub in Guangzhou that would serve the Asia-Pacific.