Deutsche Post launch 2007 Mailing Competition
This year again Deutsche Post and the Siegfried Vögele Institute will award German advertising agencies for their outstanding creative performances in dialogue marketing with the “2007 Mailing Competition” (Mailing-Wettbewerb 2007). There are five categories in which the agencies can submit their most successful mailings from their 2006 portfolios until 2 March 2007.
As well as the categories “Standard Format”, “Open Format”, “Partially Addressed Mailings” and “Self-Advertising”, the category “Political Communication” has become increasingly important for effective dialogue with citizens. Governmental and non-governmental institutions can submit contributions to the “Political Communication” category.
The Mailing Competition has been a highly approved award throughout Germany for many years. In 2006 nearly 400 agencies participated submitting over 600 to win the Dialogue Award. In a preliminary round regional juries award a prize to up to three winners per category. These participate in the national finals with a renowned and expert jury, which will take place at the Siegfried Vögele Institute in Königstein/Taunus near Frankfurt. The criteria for evaluating entries are design and strategy; creative idea and its implementation; customized approach and campaign effectiveness.
