Post de-regulation offers reseller opportunities
Deregulation of the postal market will see new and traditional players alike scrabbling to implement mobile devices to survive, according to market watchers at Zebra Technologies.
The loss of the Royal Mail‚s monopoly has resulted in a plethora of delivery companies and courier services entering the industry, fighting to stay ahead of the game in a newly-competitive environment. Zebra is predicting that new entrants to the industry will fail in this market within twelve months if they are not properly equipped, due to the new levels of competition.
In the ‘War of the postie’ it is technology that will help new market players to stay competitive – mobile devices will make or break processes including delivery of registered mail, and collecting returned goods,” said Clive Fearn, vertical marketing manager at Zebra. “It represents a big opportunity for businesses to provide tailored systems to all the big players in Europe. There‚s so much pressure to stay ahead of competitors, it is essential companies are properly equipped to work efficiently, and offer as many services as possible.”
In the last twelve months, Zebra has supplied printers to leading postal operators such as Polish, Portuguese and Hellenic post. The company also works with businesses such as TNT and DHL, and with major postal and private operators across EMEA on projects including the mobile post and electronic stamps.
“We’re expecting to see some major deals over the next six months and we see this trend continuing throughout 2007 and beyond, and it‚s vital that industry players take advantage of this market momentum now.”
