Benchmark your online retail strategy
Free for retailers to attend – A one day conference from The Retail Bulletin – Marriot Grosvenor Square 10th September 2007.
This information-packed event will focus on six key areas to help you develop or benchmark your current online strategy including retailer case studies, legal briefings which will focus on online brand protection and the latest DDA regulations.
Insights into the shopper habits of your customers, how to retain them as loyal customers and not just transient ones, Shopping online can reveal useful habit trails from your customers browsing patterns but how can you make the most of the data and use it accurately for effective marketing
Effective search engine optimisation and search marketing. A recent Forrester Research report shows that at least 81% of Internet consumers are finding products via search engines. And a recent study revealed that, due to a lack of optimisation only 7% of all websites are on the search engines’ respective radars. So a large number of companies attempting to sell online are missing out. Is your site one of them?
Avoid fraud:Card not present (CNP) fraud is a threat all e-Commerce sites face. CNP fraud cost the UK, GBP 212.6 million in 2006, a 16 per cent rise compared to 2005 according to report by the UK Payments Association. Hear strategies on how to protect your business against this growing threat.
Add to basket – Convert your surfers into buyers. Many online shoppers fail to complete their transaction at the checkout stages. How to make the whole shopping experience seamless. How to avoid negative user generated content and its subsequent damage to your brand.
Delivery and fulfillment – A seamless shopping experience can fail here for the customer, sales and promotions can cause ‘flash crowds’ overloading your supply chain structure. Hear real case studies on how to improve your delivery and fulfilment strategy.
Customer service online. A recent report highlighted that some customers can wait up to two weeks for a response via email regarding problems or queries. But systems are available to stop this. You will hear from a retailer who has improved customer service dramatically and as a result generated more sales.
The afternoon sessions will also focus on the legal issues around protecting your brands online, ensuring your site complies with the latest Disability Discrimination Act regulations. You will have the opportunity to discuss legal issues with leading experts from leading law firms.
Retail Bulletin Conferences are free to attend for retailers only. Places are limited. There will be a small exhibition area of specially selected companies with products and services relevant to the agenda.
