Industry Document Trends – Transactional Mail
Dear Paul,
TransPromo documents are gaining momentum and something every company should be looking at as a vehicle to more effectively communicate with your customers.
As an association and a provider of educational forums this is the number one topic requested by our members and industry professionals to include in our programming.
The reasons are evident if you look at the results of recent surveys conducted by InfoTrends:
Consumers when asked if they have a preference for receiving traditional statements or personalized statements that contain some relevant and/or useful information to the recipients, the majority (63%) voted for the TransPromo document.
36% of survey respondents indicated that they are already combining marketing messages with their transaction data and presenting the two in one printed document, and another 33% stated that they plan to do so within the next 5 years.
Of 212 document owners who were responsible for the purchase and/or development of direct mail programs.
27% indicated that they are currently including transactional information in their direct mail documents
and an additional 24% plan to do so by 2010.
As an educational sponsor of the upcoming InfoTrends Transpromo Summit, being held in New York August 22 – 23 rd Xplor members are eligible for special member discounts.
For more information and special member pricing please visit: http://www.infotrends.com/public/Content/Events/customregforms/transpromo07/xplor.html
Whether you are currently producing TransPromo documents, just starting to do so or want to explore the possibilities and benefits of higher customer retention, lower costs and increased revenue …. You will find this event invaluable.
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