DHL boosts regional operations with appointment of senior marketing professionals

DHL Express Middle East today announced the appointment of two senior marketing professionals to further strengthen the company’s position as the region’s leading express and logistics provider.

Fiona Taag has been brought in to oversee the regional marketing strategies as Area Marketing Manager. Taag was previously the National Marketing Manager at DHL Express New Zealand, where she was involved in the DHL domestic joint venture with New Zealand Post, under the umbrella of Express Couriers Ltd. In addition, Taag was responsible for managing DHL’s title sponsorship of the DHL New Zealand Lions Series 2005 – a tour of New Zealand by the British & Irish Lions rugby team.

Prior to DHL, Taag worked with New Zealand Trade and Enterprise, the New Zealand government’s trade promotion and investment organization, in the United Kingdom as Marketing Consultant. While in the United Kingdom she provided market intelligence to New Zealand exporters in the creative and consumer products sectors, advising on the logistics of exporting from New Zealand to the United Kingdom and the European Union.

A New Zealand national also with British citizenship, Taag has a Master in International Marketing from the University of Waikato in New Zealand, and is based at DHL’s regional hub in Bahrain.

Elliot Santon has also joined DHL’s regional marketing team as UAE Marketing Manager.

Brought in from the UK, Santon has 10 years experience in UK-based advertising, branding and marketing agencies covering all disciplines of through-the-line communications. Having developed strategies for many well known global brands such as Vodafone, CocaCola and Tesco, including some UK high-street brands in the retail and leisure industries, Santon is well placed to handle UAE marketing requirements for the global express and logistics leader.