Postal innovation could be blessing for printers
A new business post service has been launched that offers a faster, cheaper and more simple service by utilising a network of firms to print and insert the documents near the point of delivery.
ViaPost uses free software that integrates with most desktop applications to send customers’ documents securely to a print site local to the recipient for production and inserting. The Royal Mail provides final-mile delivery.
The service will be rolled out next month. Nearer the launch, ViaPost will reveal the details of it print roster, which is made up of “the same printers, in essence, that work for the big banks”, although it is still seeking partners for some locations via its partner Publicis Productif.
