Blue Dart on the Fast Lane

Blue Dart Express Limited, South Asia’s largest integrated express courier and package Distribution Company, today announced the launch of its ground express service, SURFACELINE, in the country.

Blue Dart has already established its market leadership in the domestic air express segment with a market share of 41.7 pct and continues to be the only player offering an unrivalled domestic air payload of 300 tones per night. Blue Dart has been continually investing in building a sustainable and robust infrastructure ahead of the curve to support its business, and help facilitate the trade and commerce of this country. It reaches out to 14,600 locations with its current air express network, and the new ground infrastructure will augment its capability through expansion to 17,500 locations. This new initiative will enable Blue Dart to extend its leadership position in air express to the ground express segment over the next five years.

Blue Dart differentiates itself through innovation, which it has been at the forefront of the company’s activities for more than two decades.

Building to meet tomorrow’s needs:
• Expansion to over 17,500 locations
• Addition of over 1 mn Sq ft of warehousing space
• Extension of network and reach pan India
• 58 warehouses to across India by 2010
• Increase in Workforce
• Appointment of Express Sales Associates (ESA) to support roll-out of the new service

Technology:
• Technology will play a key role in providing customer peace of mind
• GPS enabled vehicles to ensure:
o Real-time tracking of vehicles
o Monitoring enroute stoppages, deviations
o Alert to destinations of vehicle arrivals
• Network Control at Mumbai Headquarters
• Network Control Centre at Mumbai Headquarters.