TNT Germany gets best brand award
TNT Express Germany has won the “best CEP services brand” award in the 2007 “Image Ranking” of the German logistics magazine “LOGISTIK Inside”.
TNT Express improved from fourth position in 2006 to the current number one, and its brand awareness increased from 97 pct to 99 pct within the last 12 months. A total of 14 CEP brands were evaluated in the ranking, TNT Express Germany said in a statement.
The ranking was based on telephone interviews with 300 logistics decision-makers in industry and trade all over Germany carried out by media research company TNS Emnid on behalf of LOGISTIK Inside.
The ranking provides detailed information about image, brand awareness, customer satisfaction, recommendations and trade size of 90 logistics brands. The survey has been carried out every year since 2002 and constitutes a competitive benchmark in the German transport and logistics sector.
The award was presented to Thomas Kraus, CEO of TNT Express Germany and TNT Innight Group, at last week’s German logistics congress in Berlin.
At the congress, Kraus also delivered a speech about value creation through “ stakeholder-focused brand management”, and highlighted how the company measures its brand management. Another highlight of the event was a presentation of the TNT depot at Berlin’s Tegel airport for congress participants.
