DHL Japan’s nationwide fleet of 750 vehicles supports Urawa Reds

DHL is supporting the Urawa Red Diamonds (Urawa Reds), a J.League soccer club with which it has a top partnership agreement, in its challenge to compete on the global level.
Winners of this year’s Asian Football Confederation Champions’ League (ACL), Urawa Reds this month will compete in the FIFA Club World Cup Japan 2007. In a national campaign to support Japan’s first Asian club champion, DHL will display stickers bearing the team slogan, “All Come Together! – Power, Passion, and Pride” on its fleet of 750 vehicles for about 10 days from 3 December. The activities in support of Urawa Reds will be held nationwide in DHL’s 60 locations throughout Japan.

This year, as part of the partnership agreement, Urawa Reds has displayed the DHL logo on the players’ jerseys in competitions such as the Bull’s Cup in Austria; the ACL; and in the A3 Champions’ Cup. The top partnership agreement between DHL and Urawa Reds arose because as leaders in their respective fields, DHL and the Reds share the common values of “speed,” “teamwork,” and “cross-border challenge.” Incidentally, DHL, like Urawa Reds, has long employed red as one of its corporate colors.