Green growth for Norway Post in the Nordic region

Norway Post is making green the main colour for its Nordic postal and logistics operations. In Norway, the company will keep its well-known red colour.

Norway Post’s strategy is to be a leading player in the postal, logistics and IT sectors in the Nordic region. Customers are becoming increasingly Nordic and Norway Post offers solutions that meet Nordic needs. By investing more than NOK 5 billion in acquisitions over the past three years, Norway Post has gained a solid foothold in the Nordic market, mainly in Sweden. The acquired companies have increased the Group’s revenues by NOK 10 billion in three years and a corresponding expansion is planned for the years to come. Companies outside Norway accounted for 23 per cent of Norway Post’s income in 2007.

The expansion has also led to a large number of brands in Norway Post’s portfolio. Now the time has come to create more distinctiveness and make the Group’s activities in Norway and the Nordic region visible.

Norway Post is working on a new brand strategy that aims to make visible its wide range of Norwegian and Nordic products and services and equip the Group to face the major changes in the market. One of the conclusions from this work is that the Group is to choose green as the main colour for its Nordic postal and logistics operations.

By choosing the colour green, Norway Post is building further on the successful position and good visibility that its subsidiary Box has achieved in the Nordic region.

The appearance of Norway Post’s Nordic operations, including their brand and symbol, will not be known until the new brand is launched later in 2008. In Norway, the company will keep its well-known red colour.

Norway Post is making green the main colour for its Nordic postal and logistics operations. In Norway, the company will keep its well-known red colour.

Norway Post’s strategy is to be a leading player in the postal, logistics and IT sectors in the Nordic region. Customers are becoming increasingly Nordic and Norway Post offers solutions that meet Nordic needs. By investing more than NOK 5 billion in acquisitions over the past three years, Norway Post has gained a solid foothold in the Nordic market, mainly in Sweden. The acquired companies have increased the Group’s revenues by NOK 10 billion in three years and a corresponding expansion is planned for the years to come. Companies outside Norway accounted for 23 per cent of Norway Post’s income in 2007.

The expansion has also led to a large number of brands in Norway Post’s portfolio. Now the time has come to create more distinctiveness and make the Group’s activities in Norway and the Nordic region visible.

Norway Post is working on a new brand strategy that aims to make visible its wide range of Norwegian and Nordic products and services and equip the Group to face the major changes in the market. One of the conclusions from this work is that the Group is to choose green as the main colour for its Nordic postal and logistics operations.

By choosing the colour green, Norway Post is building further on the successful position and good visibility that its subsidiary Box has achieved in the Nordic region.

The appearance of Norway Post’s Nordic operations, including their brand and symbol, will not be known until the new brand is launched later in 2008. In Norway, the company will keep its well-known red colour.

Norway Post and other companies in the transport sector have a special responsibility to take the lead in environmental work. As one of the Nordic regions’ largest transport companies, Norway Post has started the work of making both its Norwegian and Nordic operations more environmentally friendly.