IPC’s The Future of Mail by Air is featured at IATA World Cargo Symposium in Rome

If you want to learn more about the IPC initiative on The Future of Mail by Air and how posts and carriers are working together towards paper free transport of mail by air, piece ID level tracking, booking and electronic accounting of mail, the IATA World Cargo Symposium is the place to be.

The World Cargo Symposium will be held March 3-6 in Rome. The ”Airmail Management” event at the next IATA World Cargo Symposium will focus on the challenges for posts and airlines to meet growing customer demands and explore the opportunities to effectively manage the increasing volumes of mail.

Over 800 cargo professionals from around the world participated in the first International Air Transport Association (IATA) World Cargo Symposium, which took place last year in Mexico City. This one-week global mega-conference featured 140 speakers, 28 exhibitors and 12 sponsors in one single gathering.
IPC will take the lead in addressing some misperceptions when it comes to mail.

Mail is perceived by some to be a traditional letter product, difficult to manage and insignificant in terms of volumes. Perceptions are that multi-media and internet alternatives are replacing mail; when in fact, multi-media and internet have become drivers of mail growth. Direct mail advertising is growing and driving the expansion of the packages and parcels market. Even though merchandise is being purchased via the internet, the packages and small parcels purchased are delivered by traditional mail channels, increasing the need for capacity on the airlines.

IPC, as an operator’s association representing 24 of the world’s leading posts and 140 participating posts, wants to attract attention to the expanding business of this mail category and the growing business opportunities mail transport provides to the airlines.

If you are interested in this topic, you may follow the link below to register for the IATA World Cargo Symposium online. Make sure you register for the MAIL TRACK event. You will meet the mail industry leaders and airlines that are working to provide visibility to meet increasing customer demands and working together towards a reliable and sustainable, paper free mail transport by air!

http://iata.com/events/wcs08/index.htm