Korea Post Tops Brand Rankings
Korea Post beat private logistics companies by large margins to be named as the best package delivery service in Korea for the fourth consecutive year.
The Korean Management Association (KMA) announced Tuesday that the government post service scored 596.7 points in its annual Brand Power index, far ahead of private firms such as Hanjin (499.5 points), Korea Express (441.2 points) and Hyundai Express (413.4 points). The KMA report is considered the most credible consumer survey index in Korea.
“It’s the trust of the people that gave us the honor of being first for four straight years,” said Jung Kyung-won, president of Korea Post. “We will continue to expand our logistics infrastructure to raise our national competitiveness and service to the public.”
Korea’s door-to-door package delivery service market has seen extensive competition between the public postal service and private firms such as Hanjin, CJ and GS. Korea Post has excelled in customer satisfaction with the introduction of customer-oriented services such as weekend delivery, morning delivery and airport delivery, the survey said.
This year, Korea Post is also seeking to establish a next-generation logistics system called u-POST (ubiquitous post), based on the synchronization of information with mobile technologies, radio communications and radio frequency identification (RFID) systems. It has been cooperating with the Korea Electronics and Telecommunications Research Institute to develop an RFID-based mail operations system.
