New Start for Parcelforce (UK)

Parcelforce Worldwide is launching a communications campaign with design work by Start Creative, in an attempt to increase the number of businesses setting up Parcelforce accounts.

The designs will be used across all of its marketing collateral including posters, fliers, mail packs and on-line promotions.

Shirley Clancy brand and campaign manager at Parcelforce says half a million packs designed by the London consultancy are being sent out in a mail campaign which targets the business market and is set to run from April through to June.

She continues that the designs are based around the notion of ‘we give you the world’ and include a branded wall map.

Start was appointed to work on the campaign in March after the consultancy took part in a three-way pitch.

The consultancy has an existing relationship with Royal Mail.