Household Generated Mail – “U.S. Market Overview”

This presentation, authored by Bradley Tisdahl, strategy analyst at Pitney Bowes, examines household generated mail in the U.S.

Key findings include:
– U.S. household generated mail, or mail which is primarily consumer originating, has been in a steady decline over the past six years.
– Changes in consumer behavior based, in part, around electronic substitution, have led to a reduction in the amount of mail individuals send, but despite these changes it still accounts for around 10 percent of the total mail mix in the U.S.
– Electronic substitution appears to have a greater impact on transaction based mail, most notably bill payments.
– Correspondence mail volume, like greeting cards, is stable overall. However, on a per capita basis, it is also in decline. Looking forward we recognize three key levers that impact household generated mail: regulatory changes, continued technological innovation and expansion, and consumer behavioral shifts.

We predict that there will be continued declines in overall household generated mail, however, changes are not likely to take place suddenly.