Vertis Optimal Postage Solution Launched For Direct Marketers

Vertis Communications launched “Vertis Optimal Postage,” a mailing solution that will provide marketers a guaranteed flat-rate postage and processing fee. This new service addresses rising postage rates across standard-class, letter-size mail, including handling and freight surcharges. The vision of Vertis Optimal Postage is to provide industry-leading, guaranteed-rate postal processing with the highest delivery predictability to Vertis customers.

The Vertis Optimal Postage solution applies a cost/benefit analysis to a historical compilation of each customer’s mail plan, unfolding the solution in three stages. The first involves data processing, including data hygiene and postal pre-sort to organize and combine addresses, adhering to postal regulations and maximizing postal savings. Secondly, Vertis will utilize either physical sortation – a standard sorting of mail directly from the data file into a mail tray – or co-mingling, a mechanical process that combines multiple finished mail pieces from many sources in order to obtain a greater saturation of zip codes. Finally, Vertis performs a logistical planning process consisting of destination entry or moving the mail to bulk-mail center (BMC) or sectional center facility (SCF) entry points, which may include co-palletization – combining trays to like destinations.

While there are three distinct ways for Vertis’ customers to save postage, the basic principal is the same: the more work Vertis completes ahead of time for the United States Postal Service, the greater the savings passed on to customers. Recent cost/benefit analyses of Vertis’ Optimal Postage solution have resulted in an average of 7.1 percent postage rate reduction, per piece.

Vertis Communications launched “Vertis Optimal Postage,” a mailing solution that will provide marketers a guaranteed flat-rate postage and processing fee. This new service addresses rising postage rates across standard-class, letter-size mail, including handling and freight surcharges. The vision of Vertis Optimal Postage is to provide industry-leading, guaranteed-rate postal processing with the highest delivery predictability to Vertis customers.

The Vertis Optimal Postage solution applies a cost/benefit analysis to a historical compilation of each customer’s mail plan, unfolding the solution in three stages. The first involves data processing, including data hygiene and postal pre-sort to organize and combine addresses, adhering to postal regulations and maximizing postal savings. Secondly, Vertis will utilize either physical sortation – a standard sorting of mail directly from the data file into a mail tray – or co-mingling, a mechanical process that combines multiple finished mail pieces from many sources in order to obtain a greater saturation of zip codes. Finally, Vertis performs a logistical planning process consisting of destination entry or moving the mail to bulk-mail center (BMC) or sectional center facility (SCF) entry points, which may include co-palletization – combining trays to like destinations.

While there are three distinct ways for Vertis’ customers to save postage, the basic principal is the same: the more work Vertis completes ahead of time for the United States Postal Service, the greater the savings passed on to customers. Recent cost/benefit analyses of Vertis’ Optimal Postage solution have resulted in an average of 7.1 percent postage rate reduction, per piece.

Vertis’ postal experts are liaisons with the USPS and are also members of the Postal Regulatory Board, ensuring Vertis is on the forefront of mail preparation techniques and technology in the industry.