Itella to team up with IVANAhelsinki: Personal IVANAhelsinki patterns for Post Products

Itella Corporation and IVANAhelsinki have concluded a licence agreement giving Itella exclusive rights to use IVANAhelsinki designs in selected Post products and services, such as postcards and packaging materials and supplies. This agreement will enable Itella to develop a novel product family, based on the material licensed by IVANAhelsinki, while IVANAhelsinki will have the opportunity to sell its products through the post office network, at first in the Helsinki General Post Office. Itella made a similar licence agreement with Marimekko in 2007.
Consumers represent an important customer segment to whose changing needs Itella is seeking to respond. Itella is dedicated to providing its customers with opportunities to send greetings and other messages using both conventional and new methods. The product range based on IVANAhelsinki designs has the aim of encouraging Finns to send personal greetings to their nearest and dearest by post.
The personal and inspiring IVANAhelsinki patterns will be used, for instance, in the Post’s packaging materials and supplies as well as electronic consumer products, such as ePostcards and Mobile Postcards. The first prints included in the agreement will make their entry into the Post’s product range in early 2009.

Itella Corporation and IVANAhelsinki have concluded a licence agreement giving Itella exclusive rights to use IVANAhelsinki designs in selected Post products and services, such as postcards and packaging materials and supplies. This agreement will enable Itella to develop a novel product family, based on the material licensed by IVANAhelsinki, while IVANAhelsinki will have the opportunity to sell its products through the post office network, at first in the Helsinki General Post Office. Itella made a similar licence agreement with Marimekko in 2007.
Consumers represent an important customer segment to whose changing needs Itella is seeking to respond. Itella is dedicated to providing its customers with opportunities to send greetings and other messages using both conventional and new methods. The product range based on IVANAhelsinki designs has the aim of encouraging Finns to send personal greetings to their nearest and dearest by post.
The personal and inspiring IVANAhelsinki patterns will be used, for instance, in the Post’s packaging materials and supplies as well as electronic consumer products, such as ePostcards and Mobile Postcards. The first prints included in the agreement will make their entry into the Post’s product range in early 2009.